One of the most important parameters set by Amazon for its sellers is to maintain a low order defect rate. Typically, it is supposed to be below 1%. A high order defect percentage would definitely result in a suspension of your account or could ultimately lead you to being banned completely on the platform. Amazon utilizes this metric to understand the quality of your product offering. With their unwavering commitment to quality, Amazon keeps strict tabs on your negative feedback, claims, and any form of refunds.
The percentage is calculated by taking into account the above mentioned three factors and dividing it by the number of total orders within a duration of 60 days. Each seller should keep an eye on their Order Defect Rate (ODR) by navigating onto the dashboard. There are different features available to see your performance over time.
A high ODR is typically caused by customer dissatisfaction of some kind. It is very important to identify the source of the problem before you cross the 1% threshold. Is your shipping causing the problem? Maybe it’s time to find a faster shipping method. Maybe you’re a dropshipper who is facing delays from the supplier end. Since this is really not in your control, it is always best to find a backup supplier for your product. You can also research and find suppliers that are tested and have been proven to be reliable in the past.
A lot of sellers experience a suspension for a high ODR due to the busy vacation season. If you’re already nearing the threshold of 1%, perhaps it’s best to take your product off for a while in order to avoid late shipping times and further negative reviews. Also, some sellers opt to use Fulfillment by Amazon (FBA) after a high ODR warning and suspension. This is due to the fact that this method ensures that all requirements will be met and you will be able to avoid bad feedback. It also enables you to get into the ‘Buy Box’ much faster. Keep in mind that your packaging may also affect your ODR. The ODR is a direct result of a consumer’s satisfaction, thus it is important that you focus on delivering exactly what you’re offering. Your product must not be faulty and must be up to the standards expected by the customer. Your product descriptions should be optimized to carefully limit the consumer’s expectations. Offering free shipping is always an excellent way to make your customers happy!
One of the most important aspects of selling on amazon is how you deal with customers. If there are any issues with the product shipping, a timely intimation to the customer with a custom offer to make up for the inconvenience caused can save you a horrible review. Be transparent with your customers about the issue, adopt a friendly yet professional tone and you’ll begin to see wonders with your ODR dropping down over time.
Once you have been suspended due to high ODR, Amazon provides sellers with a 17-day time period to fix the problems and appeal for reinstatement. The appeal for Amazon High ODR suspension requires an extensive audit to uncover all problems. The appeal to reactivate your amazon account has to be carefully worded and by using our Amazon suspension appeal service, you shall get access to numerous experts who have plenty of prior experience in reinstating amazon seller accounts.
Our team of professionals will take an extensive look into your account, identify any shortcomings, and then come up with a strategy to write your appeal in order to maximize your chances for reinstatement. In the case of High ODR, ReinstateAmz can absolutely guarantee that your Amazon seller account shall be reinstated. This is due to the fact that we have handled numerous High Order Defect Rate cases for clients and have helped them get their accounts back with ease. Our experts can spot reasons for suspension that even experienced sellers sometime miss. The most important thing is articulating the appeal in a way that would ensure that you reactivate your amazon seller account with ease. Let us devise an appropriate plan of action for you, and provide a complete end to end solution to reinstate your account as soon as possible. You can reach out to us by visiting our website https://reinstateamz.com/ and begin to take your first steps towards recovering your suspended account