Closely perform an audit of your ASIN to uncover potential root causes of the problem. Perhaps you’ve received a policy warning previously and Amazon has decided to take action due to that. The suspension notice offers the biggest insight onto which rules were broken with reference to the policies at Amazon. It is normally good practice to contact support and open a ticket, if you still have access to them, in order to clarify the situation further.
In the appeal, it is very important to acknowledge the rules violated and take responsibility for what was done. To Amazon, customers are their utmost priority. Apologize for the inconvenience caused to the customer and in your appeal, strongly urge your sense of commitment towards delivering unwavering quality and abiding by the rules in the future. Emphasize on how it is an honor to be able to sell on the world’s largest marketplace and that your listing is very important to you. Lastly, please do NOT criticize the Amazon policies and be very professional with your language in your appeal.
Some tips include:
- Stay professional
It is important to use professionally worded emails and not to write about how frustrated you are with their slow response times or how hurt you are by losing the listing.
- Use simple language and state facts
Telling them how you had amazing performance metrics and how you’re a great seller will be of no use if the policy violation is for something else. Stick to the matter at hand and state facts.
- Formatting is very important
Use of bullet points instead of long monotonous paragraphs goes a long way towards helping you retain the attention of Amazon support.
- Tell them how you’ve resolved the problem
Please first and foremost, identify the problem and in your opening paragraph, tell them how you’ve resolved it
- Don’t try to shift blame to something or someone else
Blaming buyers would put you in a worse position. Always operate under the assumption that the complaints are legitimate and work out how to solve those problems
- Address every element mentioned in the suspension letter
Please shift your focus towards understanding and resolving every issue mentioned in the letter of suspension and address it holistically in your plan of action.